Company
Company
Company
Freshly
Freshly
Freshly
My Contribution
My Contribution
My Contribution
Product Design
Product Design
Product Design
Prototype
Prototype
Prototype
Team
Team
Team
1 x Product Designer
1 x Product Designer
1 x Product Designer
1 x Product Manager
1 x Product Manager
1 x Product Manager
2 x Engineers
2 x Engineers
2 x Engineers
Year
Year
Year
2020
2020
2020
Online Booking Flow for Beauty Salons
Online Booking Flow for Beauty Salons
Online Booking Flow for Beauty Salons
Freshly (real name adapted for confidentiality) is a SaaS all-in-one platform for business owner to manage their day-to-day operations.
For this project I was hired as a Product Designer to create an online booking flow which included building a standarised landing page for service providers and an online booking process for their customers.
Freshly (real name adapted for confidentiality) is a SaaS all-in-one platform for business owner to manage their day-to-day operations.
For this project I was hired as a Product Designer to create an online booking flow which included building a standarised landing page for service providers and an online booking process for their customers.
Freshly (real name adapted for confidentiality) is a SaaS all-in-one platform for business owner to manage their day-to-day operations.
For this project I was hired as a Product Designer to create an online booking flow which included building a standarised landing page for service providers and an online booking process for their customers.
The Challenge
The Challenge
The Challenge
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❌
❌
Customers can’t instantly book an appointment and always have to call directly
Customers can’t instantly book an appointment and always have to call directly
Customers can’t instantly book an appointment and always have to call directly
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❌
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Customers don’t have an efficient way to manage and access their appointment details.
Customers don’t have an efficient way to manage and access their appointment details.
Customers don’t have an efficient way to manage and access their appointment details.
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❌
❌
Customers want to avoid the hassle of carrying cash or swiping cards in-store.
Customers want to avoid the hassle of carrying cash or swiping cards in-store.
Customers want to avoid the hassle of carrying cash or swiping cards in-store.
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❌
❌
Service providers struggle to manage and grow your business at scale.
Service providers struggle to manage and grow your business at scale.
Service providers struggle to manage and grow your business at scale.
My Solution
My Solution
My Solution
✅
✅
✅
Online booking process for customers.
Online booking process for customers.
Online booking process for customers.
✅
✅
✅
Enable customers to select services and favourite staff.
Enable customers to select services and favourite staff.
Enable customers to select services and favourite staff.
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✅
✅
Provide a way for customers to pay through the app.
Provide a way for customers to pay through the app.
Provide a way for customers to pay through the app.
✅
✅
✅
Let customer add their appointment to their calendars.
Let customer add their appointment to their calendars.
Let customer add their appointment to their calendars.
Process
Process
Process
Desk research
Desk research
Desk research
I looked at existing examples on online booking processes to identify patterns and elements that were common. I later shared this with the client to gather feedback of elements they liked and disliked to guide the direction of the project.
I looked at existing examples on online booking processes to identify patterns and elements that were common. I later shared this with the client to gather feedback of elements they liked and disliked to guide the direction of the project.
I looked at existing examples on online booking processes to identify patterns and elements that were common. I later shared this with the client to gather feedback of elements they liked and disliked to guide the direction of the project.
Userflow
Userflow
Userflow
I looked at existing examples on online booking processes to identify patterns and elements that were common. I later shared this with the client to gather feedback of elements they liked and disliked to guide the direction of the project.
I looked at existing examples on online booking processes to identify patterns and elements that were common. I later shared this with the client to gather feedback of elements they liked and disliked to guide the direction of the project.
I looked at existing examples on online booking processes to identify patterns and elements that were common. I later shared this with the client to gather feedback of elements they liked and disliked to guide the direction of the project.
Challenges
Challenges
Challenges
Deciding on the correct order of steps, some users may prefer selecting staff members first while others may want to select a service first.
Deciding on the correct order of steps, some users may prefer selecting staff members first while others may want to select a service first.
Deciding on the correct order of steps, some users may prefer selecting staff members first while others may want to select a service first.
Accommodating for cases where the user just wants the earliest slot available.
Accommodating for cases where the user just wants the earliest slot available.
Accommodating for cases where the user just wants the earliest slot available.
Making user aware how a staff member’s availability can impact which time slot is the earliest available and enabling the user to change a staff member for an earlier appointment.
Making user aware how a staff member’s availability can impact which time slot is the earliest available and enabling the user to change a staff member for an earlier appointment.
Making user aware how a staff member’s availability can impact which time slot is the earliest available and enabling the user to change a staff member for an earlier appointment.
Next steps
Next steps
Next steps
Due to the tight deadline, some of the fast followers to implement after launch would include:
Emails flows for reminders
Considering whether telephone numbers are necessary to include in sign up process to allow for SMS communication
Flows for cancelling and rescheduling appointments
Service provider dashboard
Due to the tight deadline, some of the fast followers to implement after launch would include:
Emails flows for reminders
Considering whether telephone numbers are necessary to include in sign up process to allow for SMS communication
Flows for cancelling and rescheduling appointments
Service provider dashboard
Due to the tight deadline, some of the fast followers to implement after launch would include:
Emails flows for reminders
Considering whether telephone numbers are necessary to include in sign up process to allow for SMS communication
Flows for cancelling and rescheduling appointments
Service provider dashboard
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© 2024 Kanguro Communications. All rights reserved.
K
© 2024 Kanguro Communications. All rights reserved.
K
© 2024 Kanguro Communications. All rights reserved.