Company
Company
Company
Whistle
Whistle
Whistle
My Contribution
My Contribution
My Contribution
Product Design
Product Design
Product Design
User Flow
User Flow
User Flow
Web Design
Web Design
Web Design
Team
Team
Team
1 x Product Designer
1 x Product Designer
1 x Product Designer
1 x Product Manager
1 x Product Manager
1 x Product Manager
1 x Engineers
1 x Engineers
1 x Engineers
Year
Year
Year
2020
2020
2020
Bridging Mobile & Desktop: Redesigning Whistle’s Selling Experience for Increased Conversions
Bridging Mobile & Desktop: Redesigning Whistle’s Selling Experience for Increased Conversions
Bridging Mobile & Desktop: Redesigning Whistle’s Selling Experience for Increased Conversions
Whistle, a leading resale platform for electronics, relied heavily on its mobile app. However, during COVID-19, desktop usage surged as users preferred larger screens for product listings and transactions.
Whistle, a leading resale platform for electronics, relied heavily on its mobile app. However, during COVID-19, desktop usage surged as users preferred larger screens for product listings and transactions.
Whistle, a leading resale platform for electronics, relied heavily on its mobile app. However, during COVID-19, desktop usage surged as users preferred larger screens for product listings and transactions.
The Challenge
The Challenge
The Challenge
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❌
The desktop experience lacked a direct selling flow, forcing users to download the mobile app.
The desktop experience lacked a direct selling flow, forcing users to download the mobile app.
The desktop experience lacked a direct selling flow, forcing users to download the mobile app.
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❌
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Lost conversions as users abandoned the process when redirected to a mobile device.
Lost conversions as users abandoned the process when redirected to a mobile device.
Lost conversions as users abandoned the process when redirected to a mobile device.
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❌
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No optimised checkout flow due to the lack of a dedicated desktop checkout led to low completion rates.
No optimised checkout flow due to the lack of a dedicated desktop checkout led to low completion rates.
No optimised checkout flow due to the lack of a dedicated desktop checkout led to low completion rates.
As the main product designer, I adapted Whistle’s mobile-first experience into a seamless desktop selling flow, ensuring feature parity and frictionless user engagement
As the main product designer, I adapted Whistle’s mobile-first experience into a seamless desktop selling flow, ensuring feature parity and frictionless user engagement
As the main product designer, I adapted Whistle’s mobile-first experience into a seamless desktop selling flow, ensuring feature parity and frictionless user engagement
My Solution
My Solution
My Solution
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✅
✅
Adapt the mobile flow for desktop to provide a fluid experience.
Adapt the mobile flow for desktop to provide a fluid experience.
Adapt the mobile flow for desktop to provide a fluid experience.
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✅
✅
Enable users to sell their old device on desktop.
Enable users to sell their old device on desktop.
Enable users to sell their old device on desktop.
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✅
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Convert otherwise lost desktop traffic to convert into registered users.
Convert otherwise lost desktop traffic to convert into registered users.
Convert otherwise lost desktop traffic to convert into registered users.
Learnings & Next Steps
Learnings & Next Steps
Learnings & Next Steps
Users expect seamless multi-device experiences
Pricing transparency improves conversions
Progressive disclosure minimises errors